ST Media | get closer to your customers

(courtesy of the APA)
The customer publishing industry has experienced incredible growth in the past few years and now has an estimated worth of £904 million in the UK alone.  This is set to continue, with APA research commissioned through Mintel predicting that this will grow to £1.2 billion by 2012.  This faith in the medium comes as more and more brands realise the power of customer magazines in engaging consumers, something which is especially important in the current economic climate. 

There are various reasons why brands use customer magazines....
http://www.apa.co.uk/news/7-reasons-for-using-customer-magazines